Guides
Guides to understanding your visitors
Plain-English explainers on session replay, heatmaps, and the signals that tell you where visitors get stuck.
CSAT vs NPS: which should you measure?
CSAT and NPS answer different questions. Here's the difference, when to use each, and how to collect them without annoying customers.
What are rage clicks?
Rage clicks are a strong signal of visitor frustration. Here's what they are, why they matter, and how to act on them.
What is a heatmap?
How website heatmaps work — click, scroll, and movement maps — and how to use them to improve a page.
What is session replay?
A plain-English explanation of session replay — what it records, how it works, what it's good for, and how it stays private.